Why?
FACT 1:
Organisational performance is correlated to employee engagement
You are likely to be reading this because employee engagement is near the top of your agenda. All CEO’s and Heads of HR are well aware that customer satisfaction and business performance are directly correlated with engagement levels. So are attrition and absenteeism. It’s clear that survival and success is now dependent on an employer’s ability to attract, develop and retain a talented, fully-engaged workforce. In other words, being an Employer of Choice.
But what does that mean? A google search finds the self-assertions of more than 340,000 organisations, yet many suffer from the symptoms of low employee engagement - claiming to be an employer of choice does not make it so! Of course, you know that. You are probably doing things to enhance your engagement levels, indeed you may feel that you are indeed a genuine ‘employer of choice’. However, two questions arise:

