The Charter

The Employers of Choice Charter comprises Six Principles

These Principles derive from innate human needs, so are timeless and unchanging. They focus on how people are treated at work, enabled to achieve their full potential and managed ethically to build trust and a sense of real meaning.

As an HR professional, you are aware of the Hierarchy of Needs first postulated by Abraham Maslow. However, in recent years, considerable research into how 21st century employees are adjusting traditional motivational theory in practice has been shedding new light.

This body of research, conducted by organisations such as Gallup, Jackson and the UK's Institute for Employment Studies, can collectively be summarised as indicating that six key drivers are now in general effect. The Charter's Six Principles mirror these drivers.

For an information pack on the Charter please click here.